Curve
Perfect Shape
Shiny & Silky
Smooth
Long Grain
Curve
Perfect Shape
Shiny & Silky
Smooth
Long Grain
Parwaah... jo har daane ko khaas banaati hai!
Quality comes from care. We obsess over the details, delivering a rice nurtured with respect from our family to yours.
Trusted
Since 1987
Trusted
Since 1987
Our Process
01
01
Parampara
Parampara
Our Tradition's Promise
Our Tradition
Our tradition isn't just about milling rice. It’s passed down through generations: the rice we serve our own family is the same rice we deliver to yours. It is a parampara of shared trust and uncompromising care.
Our tradition isn't just about milling rice. It’s a promise, passed down through generations: the rice we serve our own family is the same rice we deliver to yours. It is a parampara of shared trust and uncompromising care.
02
02
Vidhi
Vidhi
Our Signature Method
Our process is our Signature. While others may rush, we are patient. While others may cut corners, we invest in perfection. Our vidhi (method) has one unique step that changes everything.
Our process is our signature. While others may rush, we are patient. While others may cut corners, we invest in perfection. Our vidhi (method) has one unique step that changes everything.
१. Chunav
We hand-select the finest paddy from farmers we trust.
१. Chunav
We hand-select the finest paddy from farmers we trust.
२. Sukhaana
Our Secret: Gently dry the new paddy, not just to preserve it, but to nurture it and seal in its goodness.
२. Sukhaana
Our Secret: Gently dry the new paddy, not just to preserve it, but to nurture it and seal in its goodness.
३. Shuddhikarann
We purify every batch, because your family deserves nothing less than a perfectly clean, safe meal.
३. Shuddhikarann
We purify every batch, because your family deserves nothing less than a perfectly clean, safe meal.
४. Nikhaar
Our gentle polish doesn't strip the grain; it reveals its natural, pearly-white beauty.
४. Nikhaar
Our gentle polish doesn't strip the grain; it reveals its natural, pearly-white beauty.
५. Chhantaai
We inspect and choose only the whole, unbroken grains - our final act of care before it reaches your home.
५. Chhantaai
We inspect and choose only the whole, unbroken grains - our final act of care before it reaches your home.
६. Sanrakshan
Our final act of care: sealing our promise of purity, from our mill to your meal.
६. Sanrakshan
Our final act of care: sealing our promise of purity, from our mill to your meal.
03
03
Vaada
Vaada
Aishwarya (our philosophy)
It is more than a word; it’s abundance of well-being, and of a home filled with warmth.
This is the feeling we craft into every grain.
Our parampara (tradition) is to honor the rice, and our vidhi (process) is our obsession to perfect it.
We do this not just to sell rice, but to deliver a small piece of prosperity to your table, every single day.
Our Brands
Why choose us
Our Commitment, In Action.
We are dedicated to fair practices for our partners, real investments in clean energy, and a deep mastery of our craft.
A Commitment to the Land
We are partners in preserving the land, ensuring that our sourcing and milling practices are sustainable and responsible for generations to come.
A Commitment to the Land
We are partners in preserving the land, ensuring that our sourcing and milling practices are sustainable and responsible for generations to come.
A Commitment to the Land
We are partners in preserving the land, ensuring that our sourcing and milling practices are sustainable and responsible for generations to come.
Our Fair-Practice Promise
We believe in fairness, not just profit. This means honoring our word and our pricing commitments, ensuring a stable, reliable, and honest partnership for everyone.
Our Fair-Practice Promise
We believe in fairness, not just profit. This means honoring our word and our pricing commitments, ensuring a stable, reliable, and honest partnership for everyone.
Our Fair-Practice Promise
We believe in fairness, not just profit. This means honoring our word and our pricing commitments, ensuring a stable, reliable, and honest partnership for everyone.
Masters of Our Craft
Our expertise lies in perfecting the unique character of India's diverse regional rices, from the nuances of Kolam to the fragrance of Chinoor.
Masters of Our Craft
Our expertise lies in perfecting the unique character of India's diverse regional rices, from the nuances of Kolam to the fragrance of Chinoor.
Masters of Our Craft
Our expertise lies in perfecting the unique character of India's diverse regional rices, from the nuances of Kolam to the fragrance of Chinoor.
Powered by Clean Energy
Our [X-kW] solar plant, generates over [XXX,000] units of clean electricity annually. This is our tangible commitment to sustainable, pure, and efficient production.
Powered by Clean Energy
Our [X-kW] solar plant, generates over [XXX,000] units of clean electricity annually. This is our tangible commitment to sustainable, pure, and efficient production.
Powered by Clean Energy
Our [X-kW] solar plant, generates over [XXX,000] units of clean electricity annually. This is our tangible commitment to sustainable, pure, and efficient production.
Bags Sold Annually
Over a million times a year, families across India choose Aishwarya. A number that proves our commitment to quality you can taste.
Bags Sold Annually
Over a million times a year, families across India choose Aishwarya. A number that proves our commitment to quality you can taste.
Bags Sold Annually
Over a million times a year, families across India choose Aishwarya. A number that proves our commitment to quality you can taste.
Trusted Wholesale Partners
Our network is built on trust, supporting 500+ wholesale partners who rely on our ethical promise and consistent quality.
Trusted Wholesale Partners
Our network is built on trust, supporting 500+ wholesale partners who rely on our ethical promise and consistent quality.
Trusted Wholesale Partners
Our network is built on trust, supporting 500+ wholesale partners who rely on our ethical promise and consistent quality.
Tons of Annual Capacity
Our modern, high-capacity mill is built to meet your demand, ensuring a reliable and steady supply, season after season.
Tons of Annual Capacity
Our modern, high-capacity mill is built to meet your demand, ensuring a reliable and steady supply, season after season.
Tons of Annual Capacity
Our modern, high-capacity mill is built to meet your demand, ensuring a reliable and steady supply, season after season.
Our B2B partnership
How We Create Mutual Success
We've built our network of 500+ partners on a simple, powerful idea: we all prosper together. "Aishwarya" isn't just our name; it's our promise of mutual growth.
Neeti
We are well know for our ethical practice. We honor our commitments, giving you a stable, predictable foundation to grow your business.
Neeti
We are well know for our ethical practice. We honor our commitments, giving you a stable, predictable foundation to grow your business.
Shakti
You aren't just selling rice; you're selling a brand trusted by India's best. With proven demand from partners like Reliance, D'Mart, and Blinkit, our products make your job easier.
Shakti
You aren't just selling rice; you're selling a brand trusted by India's best. With proven demand from partners like Reliance, D'Mart, and Blinkit, our products make your job easier.
Vriddhi (Growth)
We believe prosperity should be shared. Our performance-based loyalty program directly rewards your growth. The more you grow with us, the more you earn.
Vriddhi (Growth)
We believe prosperity should be shared. Our performance-based loyalty program directly rewards your growth. The more you grow with us, the more you earn.
Loyalty Program
Watch's
Bags
National Trips
Cloths
Softwares
Mobile Phones
Etc..
Your loyalty and commitment mean everything. We proudly offer performance-based rewards for our wholesale partners. The more you grow with us, the more you earn. It's that simple.
Founder & CEO
Founder & CEO
Founder & CEO
James
Der Linden
What our partners say
Trusted by farmers & businesses worldwide.
Mark Linberg,
CEO of Artana
“Working with James has transformed the way we operate. Their sustainable approach and reliable delivery have made them an essential part of our supply chain.”
Lisa Rhouther
“Their team brings not only expertise but real care for the land and the farmers.”
Rebecca Truj
“We’ve seen measurable improvements in both crop quality and operational efficiency since partnering with them.”
Fred Anderson
“Their consistency, quality, and eco-friendly practices are unmatched in the industry.”
Jaycee Wilkins
"We've observed tangible enhancements in both the quality of our crops and our operational efficiency since collaborating with them."
Roman Sumner
"Since teaming up with them, we've experienced remarkable enhancements in both the quality of our crops and the efficiency of our operations!"
Sammy Moore
We’ve experienced remarkable enhancements in both the quality of our crops and the efficiency of our workflows."
Rebecca Truj
“We’ve seen measurable improvements in both crop quality and operational efficiency since partnering with them.”
What our partners say
Trusted by farmers & businesses worldwide.
Mark Linberg,
CEO of Artana
“Working with James has transformed the way we operate. Their sustainable approach and reliable delivery have made them an essential part of our supply chain.”
Lisa Rhouther
“Their team brings not only expertise but real care for the land and the farmers.”
Rebecca Truj
“We’ve seen measurable improvements in both crop quality and operational efficiency since partnering with them.”
Fred Anderson
“Their consistency, quality, and eco-friendly practices are unmatched in the industry.”
Jaycee Wilkins
"We've observed tangible enhancements in both the quality of our crops and our operational efficiency since collaborating with them."
Roman Sumner
"Since teaming up with them, we've experienced remarkable enhancements in both the quality of our crops and the efficiency of our operations!"
Sammy Moore
We’ve experienced remarkable enhancements in both the quality of our crops and the efficiency of our workflows."
Rebecca Truj
“We’ve seen measurable improvements in both crop quality and operational efficiency since partnering with them.”
What our partners say
Trusted by farmers & businesses worldwide.
Mark Linberg,
“Working with James has transformed the way we operate. Their sustainable approach and reliable delivery have made them an essential part of our supply chain.”
Grow something great together.
Whether you’re a farmer, distributor, or partner, we’re here to support your goals with sustainable solutions and global expertise.
Grow something great together.
Whether you’re a farmer, distributor, or partner, we’re here to support your goals with sustainable solutions and global expertise.
Grow something great together.
Whether you’re a farmer, distributor, or partner, we’re here to support your goals with sustainable solutions and global expertise.